Grew 19 percent through the last 3 years ('05 ~ '07)
In 2009, the market value was around 9 billion won
Analysts expect that beauty service industry are going to grow over the 15 billion won.
Hair Design
Nail Art
Make-up
Massage
Spa
Etc
Personal:
Word of mouth
Non-personal:
Phone
Internet
Koreana Cosmetics
Amore Pacific
The Nadri
Sanggreen
Etc
Customer decide to
1. 드럭 스토어란?
드럭스토어(Drug Store)는 의약품이나 화장품·생활용품, 식품 등을 모두 취급하는 복합 점포를 일반 슈퍼마켓이나 편의점과 구분하여 말하는 것으로, 이를 건강 및 미용과 관련된 제품들을 판매한다고 하여 H&BC(Health & Beauty Care) shop이라고 부르기도 한다.
Care(BPC) 시장은 최근 소비자의 관심이 일반화장품에서 자연과 건강이 중심이 되는 Well-being으로 옮겨가면서 자연주의 화장품이 각광을 받아왔습니다. 이와 더불어 피부과 전문가의 안목이 접목되어 피부 Trouble 개선 효과를 제공할 수 있는 코스메슈티컬 세그먼트가 화장품 시장의 새로운 성장동력 으로
care, honesty and respect.
Aspect of work % of satisfaction
Relationships 88.6
My role and the work I do 86.9
Benefits 84.4
Workplace culture 83.4
Company values 82.6
Work/Life balance 82.0
Learning and development 80.2
Pay, benefits and recognition
While the workers were very satisfied with existing benefits, they felt there should be more incentives/rewards for achieving goals. The e
So, we chose this industry and we found that Amore pacific and LG Household & Health Care are market leader in cosmetic industry. We collected informations about organization management of each company from several ways.
We had an interview with a selection chief of Amore Pacific and we sent e-mail to the Amore Pacific. And we called the LG Household & Health Care for gathering information.